A Legal Disclaimer

Privacy Policy
7p Wines, 7p Home and 7p Aperitivo are trading names of 7p Aperitivo LTD.
7p Aperitivo LTD is committed to protecting your privacy and handling your personal data responsibly and transparently.
This Privacy Policy explains how we collect, use, store and protect personal data when you visit or use our website, place an order, create an account, join our membership programme, subscribe to communications, contact us or otherwise interact with our services.
Please read this Privacy Policy carefully to understand how your personal data is handled and the rights available to you under applicable UK data protection law.
We may update this Privacy Policy from time to time to reflect changes to our business, website, services or legal requirements. The latest version will always be available on this page, together with the date of the most recent update.
For information about the legal entity responsible for processing your personal data and how to contact us, please see the Who We Are section below.

Privacy Policy - The Basics 

Privacy Policy
Last updated: 09 August 2026

1. Who We Are
For the purposes of the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable data protection legislation, the data controller responsible for your personal data is:
7P APERITIVO, LTD
Registered in England and Wales, Company No. , Registered address: 71-75, Shelton Street, WC2H 9HE, London.
Email: info.7pwines@gmail.com
If you have any questions about this Privacy Policy or how we use your personal data, please contact us using the details above.

2. What This Privacy Policy Covers
This Privacy Policy explains how we collect, use, store and protect personal data when you:

• visit or use our website;

• create or use an account;

• place an order;

• subscribe to our newsletter or marketing communications;

• join our membership programme;

• contact us;

• submit a review, enquiry or other information through the website; or

• otherwise interact with 7P.

7p Wines is an independent wine business offering carefully selected wines and, where available, selected accessories and related products.
We collect and use only the personal data that we reasonably need to operate our website, fulfil orders, provide services, communicate with customers, comply with legal obligations and improve our services.

3. Information We Collect
Depending on how you interact with us, we may collect the following categories of personal data.
Identity and contact information
This may include your name, billing address, delivery address, email address and telephone number.
Account information
If you create an account, we may process information relating to your account, preferences and account activity.
Authentication and password information may be securely managed by our website provider, and we do not ordinarily have access to your password.
Order and transaction information
This may include information about products purchased, order numbers, delivery details, returns, refunds and communications relating to your order.
Payment information
Payments are processed through third-party payment service providers. We do not ordinarily receive or store your full payment card details.
Technical and usage information
When you visit our website, certain technical information may be collected automatically. Depending on the technologies enabled on the website and your consent choices, this may include IP address, browser and device information, approximate location, operating system, referring pages, pages visited, interaction information and cookie or similar technology identifiers.
Marketing and communications information
This may include your marketing preferences, newsletter subscriptions, communications with us, feedback and responses to marketing communications.

4. How We Use Your Personal Data
We may use your personal data to:

• process and fulfil orders;

• arrange delivery;

• process payments, refunds and returns;

• communicate with you about your orders or enquiries;

• provide customer support;

• manage customer accounts and membership;

• send newsletters and marketing communications where permitted by law and, where required, with your consent;

• understand how visitors use our website;

• improve our website, products and services;

• maintain website and network security;

• detect and prevent fraud, misuse or unauthorised activity;

• comply with tax, accounting, licensing and other legal or regulatory obligations; and

• establish, exercise or defend legal claims where necessary.

We do not sell, rent or trade personal information or email lists to third parties.

5. Legal Bases for Processing
We process personal data only where we have a lawful basis under applicable data protection law.
Depending on the circumstances, these lawful bases may include:
Contract
We process personal data where it is necessary to fulfil an order, provide a service or take steps requested by you before entering into a contract.
Consent
We rely on your consent where required by law, for example for certain marketing communications or non-essential cookies and similar technologies.
You may withdraw consent at any time. Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.
Legitimate interests
We may process personal data where necessary for our legitimate interests, provided those interests are not overridden by your rights and freedoms.
These interests may include operating and improving our business and website, maintaining security, preventing fraud, managing customer relationships and communicating with existing customers where permitted by law.
Legal obligation
We may process personal data where necessary to comply with legal, tax, accounting, licensing or regulatory requirements.
The lawful basis used will depend on the particular purpose for which the information is processed.

6. Alcohol and Age Verification
7p Wines sells alcoholic products and does not sell alcohol to anyone under the age of 18.
Customers purchasing alcohol must be aged 18 or over.
Where required, delivery partners may request photographic identification and a signature to verify the recipient's age.
Where age-verification information is processed or recorded, we will do so only where reasonably necessary to comply with applicable legal, licensing or regulatory requirements.

7. Cookies and Similar Technologies
Our website uses cookies and similar technologies to ensure that the website functions correctly, remember certain preferences, understand how the website is used and, where applicable, support marketing and advertising activities.
Cookies and similar technologies may include cookies, pixels, scripts, tags, local storage and other technologies that store information on, or access information from, your device.
Strictly necessary technologies
Technologies that are strictly necessary for the operation of the website may be used without consent where permitted by applicable law. These may include technologies required for functions such as shopping carts, checkout, account functionality, security and other essential website operations.
Non-essential technologies
For non-essential cookies and similar technologies, including analytical, functional or marketing technologies, we request your consent before these technologies are activated where required by applicable law.
Cookie consent management
We use Usercentrics as our consent management platform to provide visitors with information about the technologies used on the website and to allow them to accept, reject or manage their cookie preferences.
You can change or withdraw your consent at any time through the cookie settings available on our website.
The specific cookies and similar technologies used on the website may change from time to time as we add, remove or update website functionality. The current information about the technologies in use, their purposes and your available choices will be made available through our cookie consent management platform.
Some cookies or similar technologies may be provided by third-party services integrated into our website. These third parties may process information in accordance with their own privacy policies.
The use of cookies and similar technologies is also subject to applicable requirements under the Privacy and Electronic Communications Regulations (PECR).

8. Who We Share Your Data With
We may share personal data where reasonably necessary with:

• our website and hosting provider, including Wix;

• payment service providers;

• delivery and courier companies;

• email and marketing service providers;

• analytics and website technology providers;

• cookie consent management providers, including Usercentrics;

• IT, security and system administration providers;

• professional advisers, where necessary; and

• courts, regulators, government bodies or law-enforcement authorities where required or permitted by law.

Where third parties process personal data on our behalf, we take reasonable steps to ensure that appropriate contractual, confidentiality and security arrangements are in place.
Some third parties may process personal data as independent controllers rather than as processors acting on our behalf. Where this applies, their own privacy policies and terms may also apply.

9. International Transfers
Some of the service providers we use may process personal data outside the United Kingdom.
Where personal data is transferred internationally, we will use an appropriate lawful transfer mechanism and safeguards as required by applicable UK data protection law.
Further information about relevant safeguards may be requested by contacting us using the details provided in this Privacy Policy.

10. How Long We Keep Your Data
We keep personal data only for as long as reasonably necessary for the purposes for which it was collected, taking into account our legal, regulatory, accounting and business requirements.
Different types of information may therefore be retained for different periods.
For example, information relating to orders, invoices and financial transactions may need to be retained for longer periods to comply with tax, accounting and other legal obligations.
Information used for marketing purposes will generally be retained while you remain subscribed or until you withdraw your consent or otherwise object to receiving direct marketing, subject to any information we are required or permitted to retain for other purposes.
Where personal data is no longer required, we will securely delete or anonymise it where reasonably practicable.
Deleting an account or unsubscribing from marketing does not necessarily mean that all information can immediately be deleted where we have a legal obligation or legitimate reason to retain it.

11. Marketing Communications
If you subscribe to our newsletter or otherwise provide consent to receive marketing communications, we may use your email address to send information about wines, collections, events, membership, services and other relevant 7P updates.
You can unsubscribe at any time by:

• clicking the unsubscribe link in our marketing emails; or

• contacting us directly.

You have an absolute right to object to your personal data being used for direct marketing.
If you object to direct marketing, we will stop using your personal data for that purpose.

12. Your Data Protection Rights
Subject to applicable legal conditions and exemptions, you may have the right to:

• be informed about how your personal data is used;

• request access to the personal data we hold about you;

• request correction of inaccurate or incomplete information;

• request erasure of your personal data;

• request restriction of processing;

• object to certain processing;

• request data portability where applicable; and

• withdraw consent where processing is based on consent.

These rights are not absolute and may depend on the circumstances and the lawful basis on which we process your information.
To exercise your rights, please contact:
info.7pwines@gmail.com
We may need to verify your identity before responding to certain requests.

13. Complaints
If you have concerns about how we use your personal data, please contact us first so that we can try to resolve the matter.
You also have the right to complain to the UK's data protection regulator:
Information Commissioner's Office (ICO)
Further information is available on the ICO website.

14. Links to Other Websites
Our website may contain links to third-party websites or services.
We are not responsible for the privacy practices, content or security of external websites. We recommend reviewing their privacy policies before providing personal information.

15. Social Media
We may interact with customers through platforms such as Instagram, Facebook, TikTok or other social media platforms.
Those platforms operate under their own privacy policies and terms. We are not responsible for how those platforms independently process personal data.

16. Data Security
We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.
However, no method of transmission or electronic storage can be guaranteed to be completely secure.

17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, services, legal requirements or data processing practices.
The latest version will always be published on this page, together with the date of the most recent update.

18. Contact
If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about how we use your personal data, please contact: info.7pwines@gmail.com